When making a website, you need to make sure that the tone and colors are adequate for the business you are running. Keep in mind that if you choose wrong colors, you are risking to fail. You need to make sure that your colors and the design of the website follow the spirit of your business. If you want to leave an impression that you are serious and that your site is pure business, you should choose darker colors. On the other hand, if you want to send a lighter and more versatile and flexible message, you should choose lighter colors. It all depends what you want to send and what kind of message and feelings you want to create when you future clients check your website. It is not a big philosophy about choosing the right color. First of all, make sure to choose a color that has some colors of your logo for example.
That way, people will remember your website, and usually, they will connect it to your logo instantly when they need to remember something, detail or any other information from your website. This is truly psychology. Colors will usually show what kind of a person you are. If you like light colors, then you are a person who smiles a lot and likes jokes for example. At least that’s what your client will think. If you choose lighter and if you choose to combine your colors a lot, then you will send a message that you are flexible and you are ready to negotiate about everything. On the other hand, darker colors will usually say that you are a serious businessperson who has its offer and that is it. On the other hand, many clients like that and want that. That doesn’t mean that you are not flexible.
Dark and light
When you choose darker colors, that doesn’t mean that you are not the person to negotiate with, it just means that you are serious and you don’t have time for people who area childish and don’t know what they want. You are a mature businessperson, and you don’t have time for clients that don’t know what they need or anything else in particular. Keep in mind that the overall design of your site is very important. When you want to attract serious clients, you need to make sure that your website is state of the art. The borders the frames, everything needs to be filled with colors. You need to make sure that your site looks great.
You don’t have to choose a lot of colors to look professional. You don’t have to choose colors that are different in contrast. You can also choose colors that are darker, but when you combine them, they will look fantastic. For example, red and dark is a winning combination for a website that needs to show serious work with a touch of sophisticated business politics.