If you want to make a logo for a company or for your clients you need to take some things into consideration. First of all, not all logos cost equal. The cost is a very important factor. To make a logo, you need to be creative. You need to have a big dose of creativity, and if you don’t have that, then you should hire a graphics designer. Making a logo is a tough job for the designer. You need to worry about the message your logo will deliver to the buyers and clients, and not only that, but you need to worry about the thought that people will subconsciously think when they see the logo. This is not an easy task because you will also need to choose the shape and the colors for it. You don’t want to mess it up by choosing different colors.
What to choose?
This is not an easy question. First of all, you need to research everything you can about your clients. First of all, if they are a business that is serious and tries to target serious groups of business people or they try to target more common people, well, whatever it is, you will need to choose the sign that defines them. They will need to find themselves in that sign. This is not an easy task, but then again, your inspiration costs a lot. So your job is to make the sign or logo according to your clients. IF you are making a logo for a video game, you will choose to make it cool, and the logo will define the genre of the game. If you are making a logo for a movie that is a horror movie, for example, you will probably choose a dark and scary logo with pointy or psycho elements in it. As you can see, there are no rules about it.
Understanding your clients and understanding their policy will help you to determine the shape and colors of the logo. In this way, you will exactly know what you need for your clients.